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That Entrepreneur Show
Learn from top founders across the globe. Your time is valuable. That's why we get right to it with no fluff and keep each value-filled show under 30 minutes.
On our Top 2.5% Globally Ranked Podcast, That Entrepreneur Show, top performers around the world stop by weekly to help you level up. This is the #1 Entrepreneur + Small Business Show! If you’re passionate about business, eager to grow a thriving small business, and hungry for practical tips and proven strategies, That Entrepreneur Show is your ultimate go-to resource!
This show goes beyond the basics, offering real-world insights into the work that business owners face every day. Hosted by Vincent A. Lanci, each episode features captivating interviews with founders, industry leaders, and experts who share their journeys, challenges, and the actionable advice you need to succeed.
Whether you're a big dreamer, a high achiever, or just starting out, this show is your weekly “level up” for all things business. From building a solid business plan to scaling and growing your company, That Entrepreneur Show covers it all. You’ll learn how to start a business, secure funding, manage finances, market your brand, grow your customer base, and so much more.
With topics ranging from starting a company to scaling, marketing, accounting, SEO, raising capital, public speaking, countless tips for success, and the ins and outs of managing a business, each episode equips you with the tools and knowledge to make smarter decisions and accelerate your entrepreneurial journey.
No fluff. Just powerful, practical insights to help you build, grow, and scale your business. Tune in and start transforming your business today!
That Entrepreneur Show
Unlocking the Buyer's Brain: Sales Psychology Insights with St John Craner
In this conversation, St John Craner shares his journey from a corporate career to becoming an entrepreneur in the rural sales sector. He emphasizes the importance of consistency, serving customers rather than selling, and understanding the psychology behind purchasing decisions. St John discusses strategies for building trust, winning over cynics, and the significance of being specific in business. He encourages aspiring entrepreneurs to commit to their craft and highlights the value of patience and consistency in achieving success.
As you listen:
00:00 The Importance of Consistency in Business
01:07 Journey to Entrepreneurship: From Corporate to Rural Sales
02:51 Mindset Shifts for Aspiring Entrepreneurs
06:32 Building Trust and Reducing Risk in Sales
10:22 Winning Over Cynics in Sales Conversations
12:52 Serving Before Selling: The Key to Success
15:59 The Role of Consistency in Business Growth
"You must be bloody consistent."
"You must commit to your craft."
"Sales are about decisions."
-St John
Takeaways:
-Serve your customers, be very specific and consistent.
-Using neuroscience can help win over tough clients.
-Mindset shifts are crucial for aspiring entrepreneurs.
-You have time outside your job to start a second job.
-Commit to your craft and work harder for yourself.
-Find a niche and specialize in it.
-Sales should focus on serving, not selling.
-Building trust is essential in sales conversations.
-Winning over cynics requires understanding their mindset.
-Consistency in messaging leads to business growth.
Discover more: www.agrarian.co.nz
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Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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