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That Entrepreneur Show
Your time is valuable. That's why we get right to it on our Top 2.5% Podcast, That Entrepreneur Show. Top performers around the world stop by weekly to help you level up. This is the #1 Entrepreneur + Small Business Show! If you’re passionate about business, eager to grow a thriving small business, and hungry for practical tips and proven strategies, That Entrepreneur Show is your ultimate go-to resource!
Ranked in the Top 2.5% of Global Podcasts, this show goes beyond the basics, offering real-world insights into the work that business owners face every day. Hosted by Vincent A. Lanci, each episode features captivating interviews with founders, industry leaders, and experts who share their journeys, challenges, and the actionable advice you need to succeed.
Whether you're a big dreamer, a high achiever, or just starting out, this show is your weekly “level up” for all things business. From building a solid business plan to scaling and growing your company, That Entrepreneur Show covers it all. You’ll learn how to start a business, secure funding, manage finances, market your brand, grow your customer base, and so much more.
With topics ranging from digital marketing and SEO to raising capital, public speaking, and the ins and outs of managing a business, each episode equips you with the tools and knowledge to make smarter decisions and accelerate your entrepreneurial journey.
No fluff. Just powerful, practical insights to help you build, grow, and scale your business. Tune in and start transforming your business today!
That Entrepreneur Show
Authentic Marketing and Purpose-Driven Leadership with Melissa Fors Shackleford
This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Melissa Fors Shackleford, award-winning marketer, bestselling author of Harnessing Purpose, and founder of Shackleford Strategies. With over 20 years of experience leading marketing for powerhouse organizations like Optum, Cigna, and Hazelden Betty Ford, Melissa brings unmatched insight into what it means to build a brand with soul — one grounded in authenticity, purpose, and impact.
In this inspiring episode, Melissa reveals how to:
✨ Build a mission-driven brand that goes beyond logos and taglines.
💬 Use marketing as a leadership function, not just a sales tool.
🌍 Create real connections by aligning your values with your customers and employees.
🧭 Find your North Star — and why purpose-driven brands always outperform.
Melissa also shares her entrepreneurial leap after 25 years in corporate America, the lessons she brought from Fortune 100 brands to startups, and her passion for advocating mental health and breaking the stigma through authentic communication.
Whether you’re building your first business or scaling your next venture, this episode will remind you that true success starts with clarity, consistency, and a cause worth believing in.
🎧 Tune in now to discover how to harness purpose and build a brand that truly matters — only on That Entrepreneur Show.
Remember to subscribe for free to stay current with entrepreneur conversations.
Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.
This Episode is Brought to You By: Coming Alive Podcast Production: www.comingalivepodcastproduction.com
Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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