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That Entrepreneur Show
Your time is valuable. That's why we get right to it on our Top 2.5% Podcast, That Entrepreneur Show. Top performers around the world stop by weekly to help you level up. This is the #1 Entrepreneur + Small Business Show! If you’re passionate about business, eager to grow a thriving small business, and hungry for practical tips and proven strategies, That Entrepreneur Show is your ultimate go-to resource!
Ranked in the Top 2.5% of Global Podcasts, this show goes beyond the basics, offering real-world insights into the work that business owners face every day. Hosted by Vincent A. Lanci, each episode features captivating interviews with founders, industry leaders, and experts who share their journeys, challenges, and the actionable advice you need to succeed.
Whether you're a big dreamer, a high achiever, or just starting out, this show is your weekly “level up” for all things business. From building a solid business plan to scaling and growing your company, That Entrepreneur Show covers it all. You’ll learn how to start a business, secure funding, manage finances, market your brand, grow your customer base, and so much more.
With topics ranging from digital marketing and SEO to raising capital, public speaking, and the ins and outs of managing a business, each episode equips you with the tools and knowledge to make smarter decisions and accelerate your entrepreneurial journey.
No fluff. Just powerful, practical insights to help you build, grow, and scale your business. Tune in and start transforming your business today!
That Entrepreneur Show
The Brand Whisperer: Sheila Butler on Crafting Loyalty, Driving Transformation, and Disrupting Marketing
This week on That Entrepreneur Show, prepare to unlock the secrets of building iconic brands and driving unparalleled growth! We're thrilled to host Sheila Butler, a powerhouse Chief Marketing Officer with over 25 years of experience at industry giants like Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. Now, as the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila brings her unparalleled expertise directly to visionary entrepreneurs.
In this engaging episode, Sheila will share her unique perspective on brand transformation, revealing how she's helped major players pivot, grow, and resonate deeply with their audiences. We'll dive into the intricacies of marketing strategy, uncovering the frameworks and insights that truly move the needle in both B2C and B2B landscapes. Plus, get ready for a masterclass in loyalty program design and optimization, as Sheila unpacks how to turn customers into lifelong advocates.
Beyond the corporate boardroom, Sheila will offer invaluable insights into her journey as an entrepreneur, particularly through the lens of fractional CMO services. If you're an entrepreneur looking to elevate your brand, build unbreakable customer loyalty, or gain strategic marketing leadership without the full-time commitment, this episode is your ultimate guide. Sheila's broad career background offers a rare blend of enterprise-level wisdom and agile entrepreneurial spirit – a truly unmissable conversation for anyone ready to transform their marketing game.
Other areas discussed are:
What to do after job elimination?
How to create a customer connection
High perceived value low perceived cost
Thank you for tuning in! Be sure to subscribe to stay current with our episodes.
We want to feature you! Let us know about an episode you love by emailing PodcastsByLanci@gmail.com
Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.
Show Partners:
Coming Alive Podcast Production: www.comingalivepodcastproduction.com
John Ford's Empathy Card Set and App: https://www.empathyset.com/
Music Credits: Copyright Free Music from Adventure by MusicbyAden.
