Upselling and Subscriptions with Matthew Holman

We welcome Matt Holman to That Entrepreneur Show- The podcast where founders of companies and brands share their entrepreneurial journeys, lessons learned, tips for success, and more each Friday since 2019.

 DISCUSSION AREAS

• How successful brands are launching, scaling, and innovating their subscription programs
• How to Scale Subscriptions: Tips + tricks for scaling, getting info from subscribers, understanding the relationship between initial conversion & churn.
• Churn + Acquisition tactics: What data do you need to get started, tactics to use at the different & how improving conversion can reduce churn over time.
• How to Upsell Items

Meet Holman: His perspective reaches across the spectrum from marketing to operations to shipping. He’s worked directly with hundreds of brands to transform their acquisition, shipping, and subscriptions.

He understands the balance that must be struck when developing a successful business and making choices about how resources should be allocated. His special skill is looking at the big picture and distilling down the steps that should be taken for success. 

His message with Qpilot to Ecommerce companies: stop struggling with subscription software. There is software that can automate everything to deliver products for your repeat customers.

QPilot, the most incredible software that you've never heard of - yet! It offers merchants a truly dynamic and flexible software to manage their repeat orders. If you struggle to manage subscriptions for your best customers, you should know that there is a solution that can automate everything you need to make their subscription experience amazing.

He relates to all entrepreneurs when he touches on:
-Enhanced marketing opportunities
-Finding ways to engage with customers
-Greatest lessons learned
-Most challenging parts of entrepreneurship

Other Discussion Areas

• What works for some doesn’t work for others 
• Aspects to subscription programs
• Benfits of subscriptions
• Flexibility in business
• How to prevent credit card expirtaton dates from taking away revenue 

Get ready for an awesome spotlight story at the halfway point on “5 Benefits of a Subscription Business Model”, and get Matthew’s take on it. Follow along here.

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